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Mobile phone addiction is a fact in modern society…

Nomophonbia1 – the fear of being without mobile phone

 

150x

We check our phone 150

times per day1
75%

Of us take cellphone to the

bathroom1
53% Of us admit to Nomophonbia2
51%

Of us constantly check phones

even during vacation3


1 http://www.dailymail.co.uk/sciencetech/article-2141169/The-biggest-phobia-world-Nomophobia–fear-mobile–affects-66-cent-us.html


2 Harvard Business Review Press. 2012


3 Kleiner Perkins Caufield & Byers Study 2013










…millions of people are suffering from Dead

…Battery Anxiety moment




Dead Battery Anxiety (DBA) – the fear of batteries dying at
inopportune moments, is a highly debilitating & fictional medical
condition


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